Parkson is the retail arm of The Lion Group, an international conglomerate which has its beginnings in manufacturing and trading operations in the 1930s. The Lion Group has since ventured beyond the shores of Malaysia and established international operations in  diversified business areas in China, Vietnam, Hong Kong, Indonesia, Mexico, Singapore and USA.

The first Parkson store was opened on 29^th June 2005 in Ho Chi Minh City igniting a retail revolution in the city with utterly attractive promotional campaigns.

Today, Parkson has eight modern and successful department stores, 5 in Ho Chi Minh City, 2 in Hanoi and 1 in Hai Phong where Shoppers can find more than 300 well-known international fashion brands that have never been distributed in Vietnam prior to Parkson's entry. These brands include Coach, Christian Dior, Estée Lauder, Lancôme, Clinique, Shiseido, Gucci, Clarins, Escada, Lacoste, Guess, CK Jeans, Lancel, Esprit, Levis, Lewré, Bonia, Ecco, Geox, Addidas, Niketogether with the most national branded fashion such as Vera, Nino Maxx, N&M, An Phuoc and so forth. Beside that, food court and supermarket will bring valued customers the best feeling of comfortable and patience.

Parkson also highly focus on generating excitement for consumers by a number of continuously innovated promotions throughout the year. Besides promotions were reserved for holidays, Parkson also have special promotions for some exclusive departments for various classes of customers such as Beauty Fair, Sports Days, Office Fashion Fair and so forth.

Not only bring the latest fashion trends, Parkson also wants to give a hand of contributing to community development along with many charity programs, scholarships, environmental protection activities which have been taken place over the years with huger scale of growing.

With motto of  "Parkson - Fashion, beauty and lifestyle ", Parkson has quickly asserted high position and professionalism in fashion, beauty and lifestyle to provide the high-end products and satisfy even the most seasoned consumers. Parkson always brings the latest trend in fashion, beauty and lifestyle to its middle and middle upper class consumers under one roof.