Parkson is the retail arm of The Lion Group, an international conglomerate which has its beginnings in manufacturing and trading operations in the 1930s. The Lion Group has since ventured beyond the shores of Malaysia and established international operations in diversified business areas in China, Vietnam, Hong Kong, Indonesia, Mexico, Singapore and USA.
TThe opening of Parkson Saigontourist Plaza on June 29, 2005, marked the entrance of Parkson as the leading department store in Asia and the first truly international department store to be opened in Ho Chi Minh City.
Today, Parkson has eight modern and successful department stores, 5 in Ho Chi Minh City, 2 in Hanoi and 1 in Hai Phong where Shoppers can find more than 300 well-known international fashion brands that have never been distributed in Vietnam prior to Parkson's entry. These brands include Coach, Shu Uemura, Bobbi Brown, MAC, La Mer, The Body Shop, Benefit, Christian Dior, Estée Lauder, Lancôme, Clinique, Shiseido, Gucci, Clarins, Lacoste, Guess, CK Jeans, Esprit, Levis, Ecco, Geox, Addidas, Nike. Favorite Vietnamese brands such as Vera, Nino Maxx, N&M, An Phuoc can also be found at Parkson, creating a booming retail hub right in the heart of these cities.
Parkson also highly focus on generating excitement for consumers by a number of continuously innovated promotions throughout the year. Besides promotions were reserved for holidays, Parkson also have special promotions for some exclusive departments for various classes of customers such as Beauty Fair, Sports Days, Office Fashion Fair and so forth.
Not only bring the latest fashion trends, Parkson also wants to give a hand of contributing to community development along with many charity programs, scholarships, environmental protection activities which have been taken place over the years with huger scale of growing.
With motto of "Parkson - Fashion, beauty and lifestyle", Parkson has quickly asserted high position and professionalism in fashion, beauty and lifestyle to provide the high-end products and satisfy even the most seasoned consumers. Parkson always brings the latest trend in fashion, beauty and lifestyle to its middle and middle upper class consumers under one roof.