Campaign "Change the world with green style”"

Parkson Vietnam launched the "Parkson Go Green 2011" promotion on 26^th March in response to the global Earth Hour. The campaign with the subject of “Save the Earth” will take place until 7^th May.

On 26^th March at 8.30pm, merging with the global Earth Hour campaign, the 7 Parkson stores in Hanoi, Haiphong and Ho Chi Minh City switched off their outside lights and neon signs. Moreover, every counter in all the stores has also dimmed the lights to save electricity. These activities coincided with the impressive event "Lighting" in Parkson Paragon (District 7, HCMC).

The outdoor lights in this area were entirely replaced by candlelight with significant energy savings. Hundreds of guests and participants simultaneously lit candles, making up the slogan "Save the Earth" for environmental protection and for a green and healthy future of the planet. The featured music and songs about peace, nature and protecting the earth have been taken up with the candle lights of the enthusiastic and participating audience.

This was the opening event for the series of activities "Save the Earth”, which marks Parkson as a pioneer in aiming towards environmental and sustainable development in the Vietnam Market.

The program will be followed with a unique range of exciting events including competitions: "Green Fashion Contest" is about to be launched to honor a leader in eco-friendly fashion design. The event "Go Bike”- cycling combined with park cleaning for the environment will be held in May. There will also be many other promotions and giveaways. In addition, when shopping at Parkson customers will receive eco-bags and get the opportunity to participate in later events with every purchase above 1 million VND.

(Nguồn: Parkson)